The application period for this challenge is now closed

  • Governer Partner :City of Edmonton
  • Department :Urban Form and Corporate Strategic Development
  • Category :AI/ML, Data Analytics, Data Collection / Security, Geo Services, IoT, Mobile App, Mobility, Public Safety

Project Summary

Mobile application that allows residents to compare different variables for MaaS trip options.

Challenge Details

A comprehensive Smart Transportation Action Plan was accepted by Edmonton’s CIty Council on September 11, 2018. The Smart Transportation Action Plan prioritizes actions for the City in the mobility sector in the short (2 – 3 years) or immediate term. This plan outlines actions that are both new and in progress to better inform what the City is currently doing, and what could be done, to prepare for emerging transportation technologies.

The City currently provides transit schedule information as open data, real-time transit vehicle location as open data and various Apps have used this to provide Edmonton Transit users the ability to plan their transit trips. These apps include: Google Maps, Apple Maps, Transit, ETS Live to Go, and others. Vehicle for Hire services such as Uber are making their data available in Google Maps as well. Currently, as an example, a user can compare projected travel times comparing driving (own auto), transit options, vehicle for hire, cycling, and walking on Google Maps.

The City currently also offers the SmartTrip program – a corporate commuter options program that makes it easier for City staff to commute sustainably. Staff are encouraged to log their trips on the SmartTrip tool ( to see their health benefits as well as cost and environmental savings. Staff are then eligible to be entered into monthly prize draws.

Industry experts continue to promote the vision of Mobility as a Service (MaaS) – where integrated mobility options are provided to the user in a way that as easy as saying point A to point B, but could include the optimal blend of vehicle for hire, car share, transit, and/or cycling. The City would like to assess the potential for a Mobility as a Service (MaaS) system to support an integrated trip planning, trip management and fare payment service for public transit, rideshare, bike share, car share, and other mobility services to enable multi-modality and sustainable transportation options.

Showing the “tipping-point” of costs per trip and relative convenience and benefits including greenhouse gas and energy savings may help visitors and residents make informed mobility choices which support further transportation modality shift and help the City meet many of its goals.

Even though it may be many more years before a fully integrated MaaS with a single payment is possible, the City would like a prototype solution that allows it to:
• Conduct meaningful pilot projects that would help Edmonton understand which market segments MasS would appeal to.
• Inform residents and visitors of the changing nature of transportation mobility and seek their input and feedback.
• Provide residents and visitors a way to compare the costs, greenhouse gas savings, convenience, and benefits of MaaS trip options with the per trip costs and greenhouse gas emissions of owned vehicle trips which could reduce trips made in Edmonton by single occupant vehicles.
• Be accessible to and support mobility for people from different parts of the population including those with low literacy, disabilities, low income residents, seniors etc.