JC is the founding partner of Zealmark, an innovation agency that helps tech companies in Silicon Valley craft their unique sticky story, develop innovation processes and generate a culture of ingenuity. JC always has a foot in the “do-good” space, and Zealmark also helps social enterprise companies stand from the pack with kick-ass communication and marketing. JC is also the Chairman of the Harvard Business School Community Partners, which generates pro-bono consulting opportunities for HBS’s 7,000 Bay Area alumni so they can help non-profits using their business skills and talents. This 30-year organization has doubled in size in JC’s two years as chairman.

He started his marketing career in brand marketing at Procter & Gamble’s international division developing all business aspects of multi-billion dollar brands in Latin America and Europe. Actually, his six years there saw a couple of failed product line extensions for the brands he was working on.

After his Harvard MBA he decided to go the tech route and landed a job at Silicon Graphics. In 2000 he started the tech firm SoftCoin. The company created the first offline-to-online promotions for dozens of brands at Pepsico, Dr Pepper Snapple, P&G, Unilever, Nestle & Kraft; and got venture capital investment from Greylock, RRE and Draper, before it was sold to Kroger in 2012. JC invented the SoftCoin – for which he holds three patents – wrote the tech specs for all the company’s products during his years at the company and ran marketing. After SoftCoin he started a couple more ventures including The Funding Bee (TFB), Couperate, and Vocal.

JC has an MBA from Harvard Business School, two bachelor degrees – in Marketing and in Economics – from the University of Texas at Austin, and a masters in philosophy from ITAM in Mexico City. JC is an avid screenwriter, a guest teacher at Stanford and USF, and a science nerd.